Aprire un negozio in Italia non è mai stato semplice, aprire un negozio di sneakers, nel 2006, a Taranto, al tempo poteva sembrare una follia. Eppure i ragazzi di Sneakers76 ci hanno creduto e hanno lavorato talmente sodo da farsi un nome anche ben oltre i confini del Bel Paese e, cosa ancora più importante, da essere uno degli unici (o forse l’unico) sneakershop a firmare collaborazioni di portata globale. Così, questa stagione il team di Sneakers76 celebra degnamente il decimo anniversario con una joint venture con Adidas parte del programma Consortium, per un’edizione speciale della EQT Running Guidance 93 ispirata nei materiali al concetto di qualità tipicamente associato al Made in Italy e nella colorazione alla sua città, Taranto.
The City of Taranto was built by the Spartans on the coast of Southern Italy. Together, adidas Consortium and Taranto-natives Sneakers76 present a stunning EQT Running Guidance 93 in a colorway inspired by the sea surrounding the city. Greek myth has it that Taras, son of Poseidon, was shipwrecked off the coast before being rescued by a dolphin, and went on to first found the city.
The aquatic green on the perforated toe represents Taranto’s natural harbor – known to locals as the Small Sea, while the EQTs mid-foot section represents the swing bridge, Ponte Girevole, which crosses the edge of the harbor. The grey is a similar tone to the modern bridge while the golden brown is a nod to the wooden structure which formerly stood in its place. This theme of new and old is continued on the heel where the adidas Equipment logo is stitched in silver on the left shoe and gold on the right. The seafoam green on the rear of the shoe represents the Big Sea – the open ocean which Taranto overlooks.
Sneakers76 are history obsessives. The retailer takes a classic runner from the adidas archive and reworks it to honor its own, south Italian, heritage. This EQT Running Guidance 93 comes packaged in a box styled on a volume of a bound encyclopedia.
Since its relaunch, the EQT Running Guidance has enjoyed a series of makeovers, contemporized with Primeknit and other modern manufacturing techniques. This time it gets upholstered in luxurious soft suede. The sea-theme ensures this sneaker looks fresh as ever.
Uscita programmata per il 17 Settembre in quantità limitate da Sneakers76, in-store e online. Successivamente anche tra selezionati rivenditori Adidas Originals.
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